Music festivals provide a kind of “blueprint” for brands to estimate fairly well what type of demographic will be present. Having a captive audience to get the word out doesn’t hurt the bottom line, either. The next step is coming up with clever branding that is memorable and will get people talking. Communication and interaction are key. Brands simply can’t just give away a t-shirt with their logo strewn across the chest and expect people to wear it anymore. A sense of motivation and creativity needs to be involved. In […]
Armani Exchange asked us to live screen print t-shirts at Neon Carnival, the annual late-night outdoor dance party that takes place next to the Coachella Music Festival. With tastemakers in attendance, they knew they needed to offer a memorable and unique experience for their guests. Armani came up with # fitting and on-trend designs to choose from, and guests were able to watch as their shirt was screen printed right in front of them.
ink+cotton showed up to Coachella 2010 with exclusive and limited edition designs for Armani Exchange and 944 Magazine’s Neon Carnival Coachella Event. A perfect example of the ink+cotton‘ Live Screen Printing services at a private event. ink+cotton was invited to design and customize exclusive Armani Exchange T’s for guests at 944 Magazine and A|X’s post Coachella party. The “Neon Carnival” theme was well represented on limited edition T-shirts that were screen printed live by the ink+cotton designers with florescent and day glow colors. Those who were brave enough doubled and […]