NBC Universal came to us with one goal in mind: to present the guests of the Consumer Electronics Show with an unparalleled experience. Guests were asked quiz questions about their TV-watching habits and favorite NBC shows via digital touch screen. Once the quiz was complete, they were told what type of TV viewer they were. The quiz results were then printed out as an info-graphic on a t-shirt while they waited. Guests were blown away by the digital printing technology, something we come across often.
We thought NBC Universal’s brand activation called for some advanced technology, and we brought it in the form of an innovative digital printer that we can feed fabric through instead of paper. So innovative that we’re the only company offering this process where we print directly on fabric!