The SXSW Festival packs the city of Austin in March every year, creating a trifecta of music, film and interactive. To celebrate the music that college students love and vote on, mtvU puts on their very own Woodie Awards each year at SXSW. This year’s host was Jack Antonoff and guest performers included Big Sean, James Bay, MisterWives, Action Bronson, and more. Fall Out Boy were also the first inductees into the “Hall of Wood.”
We joined up with Pepsi and mtvU at the Woodie’s this year for some live screen printing. Giving away live screen printed tees allowed both Pepsi and mtvU to thank their audience in a more interactive way. Live screen printing creates a more hands-on experience for guests, and enables them to take part in creating their own souvenir from a most memorable experience.