ink + cotton blog

Nov 262014

Jansport at UCLA

Ink+cotton live screen printing is a great brand marketing activation to use for sporting events. Allow your guests to feel like they’ve created their own piece of swag, whether it be a t-shirt, rally towel, tote bag, cleat bag… the possibilities are endless. We add experience to the otherwise boring routine of giving out free t-shirts to the fans. We let them get involved and we even educate them if they’re interested to learn! So many of the people we’ve encountered have been impressed and surprised to learn how a piece of apparel is screen printed.

Jansport and UCLA asked us to join them in their booth outside the Rose Bowl for the much-anticipated USC vs. UCLA game. They were promoting Skip Yowell, the co-founder of Jansport’s new book, “The Hippie Guide to Climbing the Corporate Ladder & Other Mountains: How Jansport Makes It Happen” We live screen printed t-shirts to commemorate the annual rivalry and to celebrate the book’s release! There’s nothing like pulling a squeegee across a screen to deliver ink to a shirt right in front of a guest– and sometimes we even get to do it in the sunshine! Can you tell.. we love what we do!

ink+cotton at UCLA with Jansport