Apr 132015

Shock and Awe vs. Intrigue and Engagement

You may have heard about the larger-than-life and slightly shocking brand activation recently put on by UK-based Sky Atlantic, to promote a new TV crime drama called Fortitude. Residents of London were surprised to find a very real-looking polar bear on the loose in the middle of the city. It turns out they had no reason to worry, as it was operated by two talented puppeteers who worked on the theater production of War Horse. PR stunts like this may sustain shock and awe, but does it really work? How many […]

Apr 62015

Educate Your Guests + Expand Your Brand

Screen printing is a delicate art form that requires extensive practice and training. At ink+cotton, we pride ourselves on being expert live screen printers who will help your guests understand the printing process while simultaneously promoting your brand. It is a common occurrence for guests to be impressed with the techniques used to print a graphic on a t-shirt or tote bag. If guests are intrigued, the printers are more than happy to explain how a screen is printed and answer any questions guests may have. Many people are amazed upon learning that each […]

Mar 232015

mtvU Woodie Awards at SWSX with Pepsi!

The SXSW Festival packs the city of Austin in March every year, creating a trifecta of music, film and interactive. To celebrate the music that college students love and vote on, mtvU puts on their very own Woodie Awards each year at SXSW. This year’s host was Jack Antonoff and guest performers included Big Sean, James Bay, MisterWives, Action Bronson, and more. Fall Out Boy were also the first inductees into the “Hall of Wood.” We joined up with Pepsi and mtvU at the Woodie’s this year for some live screen printing. Giving away live […]

Mar 92015

WSS Inglewood Grand Opening

The community of Inglewood was invited to celebrate the grand opening of the new WSS store recently and we were on hand to live screen print t-shirts commemorating the occasion. Special guests of the event included DJ Mustard and LA Lakers head coach Byron Scott! If you are looking for a way to cohesively send your guests home with a souvenir from your event, we can help incorporate your brand, your event’s special guests, or your event title and date on a t-shirt, tote bag, or other giveaway!    

Mar 22015

5 Experiential Branding Ideas for Coachella Music Festival

Music festivals provide a kind of “blueprint” for brands to estimate fairly well what type of demographic will be present. Having a captive audience to get the word out doesn’t hurt the bottom line, either. The next step is coming up with clever branding that is memorable and will get people talking. Communication and interaction are key. Brands simply can’t just give away a t-shirt with their logo strewn across the chest and expect people to wear it anymore. A sense of motivation and creativity needs to be involved. In […]

Feb 112015

Live Screen Printing with Sprite at the NBA All Star Game

For the third year in a row, ink+cotton is at the week-long celebration of the NBA All Star Game, this time with Sprite. We’re live screen printing the official Sprite pantone shade of green onto black t-shirts and rally towels. We’re always educating ourselves and pushing ourselves to move forward in our industry, which is why our clients can ultimately choose any color as their base fabric, and have any color ink printed (including matching pantone colors!) In the short history of live screen printing, the most common base fabric to be printed on was […]

Dec 162014

DirecTV Holiday Party

Event companies and party planners are some of our best clients; if they’re looking for a noteworthy experience and some swag for their guests to go home with, we’re all in. And in the ever-growing eco-friendly world we live in today, tote bags are a very popular choice, because, who doesn’t need one for that next trip to the grocery store or farmers market? The tote bag has always been around, but now that it’s in an even brighter spotlight, why not take advantage of it and use it to […]