Apr 132015

Shock and Awe vs. Intrigue and Engagement

You may have heard about the larger-than-life and slightly shocking brand activation recently put on by UK-based Sky Atlantic, to promote a new TV crime drama called Fortitude. Residents of London were surprised to find a very real-looking polar bear on the loose in the middle of the city. It turns out they had no reason to worry, as it was operated by two talented puppeteers who worked on the theater production of War Horse. PR stunts like this may sustain shock and awe, but does it really work? How many […]

Apr 62015

Educate Your Guests + Expand Your Brand

Screen printing is a delicate art form that requires extensive practice and training. At ink+cotton, we pride ourselves on being expert live screen printers who will help your guests understand the printing process while simultaneously promoting your brand. It is a common occurrence for guests to be impressed with the techniques used to print a graphic on a t-shirt or tote bag. If guests are intrigued, the printers are more than happy to explain how a screen is printed and answer any questions guests may have. Many people are amazed upon learning that each […]

Mar 162015

Be Like Mike (for less $$)

Sporting events provide a uniquely unifying opportunity, melding people of all ages and backgrounds alike. Something as elementary as throwing a ball around brings people together and beckons them to form a deep bond with their favorite teams. Because of this bond, the foremost top athletes are hailed as superstars and celebrities. A jersey from one of these super athletes can cost upwards of hundreds of dollars, or if it’s a signed or limited edition jersey, it can go for much more. The common thread in all of this– besides the talent of the athletes– is the loyalty and commitment of […]

Mar 92015

WSS Inglewood Grand Opening

The community of Inglewood was invited to celebrate the grand opening of the new WSS store recently and we were on hand to live screen print t-shirts commemorating the occasion. Special guests of the event included DJ Mustard and LA Lakers head coach Byron Scott! If you are looking for a way to cohesively send your guests home with a souvenir from your event, we can help incorporate your brand, your event’s special guests, or your event title and date on a t-shirt, tote bag, or other giveaway!    

Mar 22015

5 Experiential Branding Ideas for Coachella Music Festival

Music festivals provide a kind of “blueprint” for brands to estimate fairly well what type of demographic will be present. Having a captive audience to get the word out doesn’t hurt the bottom line, either. The next step is coming up with clever branding that is memorable and will get people talking. Communication and interaction are key. Brands simply can’t just give away a t-shirt with their logo strewn across the chest and expect people to wear it anymore. A sense of motivation and creativity needs to be involved. In […]

Feb 112015

Live Screen Printing with Sprite at the NBA All Star Game

For the third year in a row, ink+cotton is at the week-long celebration of the NBA All Star Game, this time with Sprite. We’re live screen printing the official Sprite pantone shade of green onto black t-shirts and rally towels. We’re always educating ourselves and pushing ourselves to move forward in our industry, which is why our clients can ultimately choose any color as their base fabric, and have any color ink printed (including matching pantone colors!) In the short history of live screen printing, the most common base fabric to be printed on was […]

Nov 262014

Jansport at UCLA

Ink+cotton live screen printing is a great brand marketing activation to use for sporting events. Allow your guests to feel like they’ve created their own piece of swag, whether it be a t-shirt, rally towel, tote bag, cleat bag… the possibilities are endless. We add experience to the otherwise boring routine of giving out free t-shirts to the fans. We let them get involved and we even educate them if they’re interested to learn! So many of the people we’ve encountered have been impressed and surprised to learn how a piece of […]

Nov 82014

46 events with Chevy across the US!

ink+cotton was honored to produce the trademark Live Screen Printing activation for Chevrolet’s youth sports marketing program across 46 different sports-related events throughout America in 2014.  Thousands of consumers attended these high profile Soccer tournaments such as “Kick for the Cure” in Phoenix, AZ; Dublin United Champion’s Cup in Columbus, OH; Surf Thanksgiving Tournament in San Diego, CA and more. For each of the events, ink+cotton provided On-Site Screen Printing of custom-printed cleat bags. Guests were able to choose their favorite screen printed graphic and add custom letters and numbers. We encouraged guests to choose a […]

Honda Stage - Tumblr

Our friends at Tumblr hit us up to be a part of the Honda Stage concert series.  Demi Lovato was doing a performance for fans at the Queen Mary in Long Beach, so the ink+cotton crew set up shop and took care of her fans before the show.